Available for hire:
On Upwork
Available for hire:
On Upwork
On Upwork
Shoaib Ali
Social Media Specialist
Shoaib Ali
Social Media Specialist
Available for freelance
Hi! I'm
Shoaib Ali
a
Social Media Specialist
building
audience
audience
that builds your business.
that builds your business.
(2022 – PRESENT)
I understand social media strategy, graphic design & video editing and I enjoy bringing them together to build content that connects and performs.
Strategy, design, and video — everything a brand needs to grow on social media, handled by one person
01 /
Creating conversations
02 >
Growing communities
03 -
Turning trends into impact
01 /
Creating conversations
02 >
Growing communities
03 /
Turning trends into impact
01 /
Creating conversations
02 >
Growing communities
03 /
Turning trends into impact
{01} — Projects
{01) - Projects
Brand Projects
Brand Projects
Brand Projects
Helping brands grow through strategy, content, and consistent social media execution.
Helping brands grow through strategy, content, and consistent social media execution.
À M I London™
À M I London™
À M I London™
A M I London is a UK based skincare focused on natural & uncomplicated skincare solutions
A M I London is a UK based skincare focused on natural & uncomplicated skincare solutions
See Full Project
Realty Texas™
Realty Texas™
Realty Texas™
Realty Texas is a Texas-based real estate company with a strong local presence and community-focused branding.
Realty Texas is a Texas-based real estate company with a strong local presence and community-focused branding.
See Full Project
Loom Digital™
Loom Digital™
Loom Digital™
Loom Digital is a UK based digital marketing agency combining SEO, paid media, content, and strategy to drive sustainable business growth.
Loom Digital is a UK based digital marketing agency focused on combining SEO, paid media, content, and strategy into one strategy
Loom Digital is a UK based digital marketing agency combining SEO, paid media, content, and strategy to drive sustainable business growth.
See Full Project
{02} — Content
{02} - Content
Content Creation
Content Creation
Content Creation
I create social media posts, graphics, and short-form videos that are built to stop the scroll, hold attention, and grow your audience consistently
I create social media posts, graphics, and short-form videos that are built to stop the scroll, hold attention, and grow your audience consistently
I create social media posts, graphics, and short-form videos that are built to stop the scroll, hold attention, and grow your audience consistently
Social Media Posts
Social Media Posts
Social Media Posts
Short Form Content
Short Form Content
Short Form Content
{03} — My Impact
How I Add Value
Work that helps brands get attention, stay consistent, and perform better on social media.
Work that helps brands get attention, stay consistent, and perform better on social media.
Social Media Growth
Creating and managing content that helps brands grow through better post selection, consistent output, audience-focused ideas, and formats that are proven to perform across Instagram, Youtube, Tiktok and other social media platforms
Audience Growth
Content Strategy
Social Media Growth
Creating and managing content that helps brands grow through better post selection, consistent output, audience-focused ideas, and formats that are proven to perform across Instagram, Youtube, Tiktok and other social media platforms
Audience Growth
Content Strategy
Social Media Growth
Creating and managing content that helps brands grow through better post selection, consistent output, audience-focused ideas, and formats that are proven to perform across Instagram, Youtube, Tiktok and other social media platforms
Audience Growth
Content Strategy
Better Content Performance
Improving content performance by making posts easier to follow, more engaging to watch, and better suited to how people consume content on platforms like Instagram, Reels, and Shorts.
Hooks & Structure
Engagement Focus
Better Content Performance
Improving content performance by making posts easier to follow, more engaging to watch, and better suited to how people consume content on platforms like Instagram, Reels, and Shorts.
Hooks & Structure
Engagement Focus
Better Content Performance
Improving content performance by making posts easier to follow, more engaging to watch, and better suited to how people consume content on platforms like Instagram, Reels, and Shorts.
Hooks & Structure
Engagement Focus
Scroll Stopping Design
Designing posts, carousels, ads, and story creatives that stand out quickly in crowded feeds using bold layouts, clear messaging, and strong visual hierarchy that makes people stop scrolling and actually pay attention.
Feed Attention
Visual Consistency
Scroll Stopping Design
Designing posts, carousels, ads, and story creatives that stand out quickly in crowded feeds using bold layouts, clear messaging, and strong visual hierarchy that makes people stop scrolling and actually pay attention.
Feed Attention
Visual Consistency
Scroll Stopping Design
Designing posts, carousels, ads, and story creatives that stand out quickly in crowded feeds using bold layouts, clear messaging, and strong visual hierarchy that makes people stop scrolling and actually pay attention.
Feed Attention
Visual Consistency
Higher Video Retention
Editing short-form videos using fast pacing, clean cuts, and on-screen captions so viewers stay engaged, follow the message easily, and are more likely to watch the content till the end.
Watch Time
Hooks
Higher Video Retention
Editing short-form videos using fast pacing, clean cuts, and on-screen captions so viewers stay engaged, follow the message easily, and are more likely to watch the content till the end.
Watch Time
Higher Retention
Higher Video Retention
Editing short-form videos using fast pacing, clean cuts, and on-screen captions so viewers stay engaged, follow the message easily, and are more likely to watch the content till the end.
Watch Time
Hooks
Stronger Brand Presence
Improving how brands look online by creating cleaner visuals, more structured content, and a more polished overall presentation so pages feel more professional, trustworthy, and visually consistent.
Brand Identity
Brand Consistency
Stronger Brand Presence
Improving how brands look online by creating cleaner visuals, more structured content, and a more polished overall presentation so pages feel more professional, trustworthy, and visually consistent.
Brand Identity
Brand Consistency
Stronger Brand Presence
Improving how brands look online by creating cleaner visuals, more structured content, and a more polished overall presentation so pages feel more professional, trustworthy, and visually consistent.
Brand Identity
Brand Consistency
{04} — Tools & Skills
Tools & Platforms I'm Familiar With
{04} — Tools & Skills
Tools & Platforms I'm Familiar With
{04} — My Toolkit
Tools & Platforms
Meta Business Suite
Social media management tool
Meta Business Suite
Social Media Management Platform
Meta Business Suite
Social Media Management Platform
Adobe Photoshop
Industry Standard Graphic Design & Editing Tool
Adobe Photoshop
Industry Standard Graphic Design & Editing Tool
Adobe Photoshop
Industry Standard Graphic Design & Editing Tool
Canva
Professional graphic design platform
Canva
Professional graphic design platform
Canva
Professional graphic design platform
Hootsuite
Social Media Analytics & Account Manager
Hootsuite
Social Media Analytics & Account Manager
Hootsuite
Social Media Analytics & Account Manager
Capcut PC
Professional Video Editing Tool.
Capcut PC
Professional Video Editing Tool.
Capcut PC
Professional Video Editing Tool.
Claude
Advanced AI assistant for complex reasoning tasks
Claude
Advanced AI assistant for complex reasoning tasks
Claude
Advanced AI assistant for complex reasoning tasks
Adobe Premiere
Industry-standard video editing software.
Adobe Premiere
Industry-standard video editing software.
Adobe Premiere
Industry-standard video editing software.
HypeAuditor
A platform for analyzing influencer performance and managing marketing campaigns.
HypeAuditor
A platform for analyzing influencer & account performance
HypeAuditor
A platform for analyzing influencer & account performance
{05} — My Journey
Experience
Top Skill
/
01
Social Media Manager & Strategist
Scaled 14+ Instagram theme pages to 460K+ followers and 1B+ total views
Researched trends and algorithm patterns to improve engagement, retention, and organic reach.
Planned, curated, and managed content calendars for consistent cross-platform growth.
Used Meta Business Suite, HypeAuditor, and SocialBlade to track growth and refine strategies.
2022 - Present
Top Skill
/
01
Social Media Manager & Strategist
Scaled 14+ Instagram theme pages to 460K+ followers and 1B+ total views
Researched trends and algorithm patterns to improve engagement, retention, and organic reach.
Planned, curated, and managed content calendars for consistent cross-platform growth.
Used Meta Business Suite, HypeAuditor, and SocialBlade to track growth and refine strategies.
2022 - Present
Visual Identity
/
02
Graphic Design
Designed social-first visuals built to capture attention and communicate clearly.
Created clean, modern creatives for posts, story content, and branded visual assets.
Balanced brand tone, typography, and layout to deliver clear, appealing visuals.
Developed cohesive design systems to maintain consistency across all content.
2023 - Present
Visual Identity
/
02
Graphic Design
Designed social-first visuals built to capture attention and communicate clearly.
Created clean, modern creatives for posts, story content, and branded visual assets.
Balanced brand tone, typography, and layout to deliver clear, appealing visuals.
Developed cohesive design systems to maintain consistency across all content.
2023 - Present
Content Editing
/
03
Video Editing
Edited 200+ short-form videos optimized for Reels, Shorts, and TikTok.
Applied color grading, transitions, and overlays for polished, engaging output.
Used analytics and A/B testing to increase reach and viewer retention.
Streamlined editing process using Adobe Premiere & CapCut PC for fast, high-quality delivery.
2024 - Present
Content Editing
/
03
Video Editing
Edited 200+ short-form videos optimized for Reels, Shorts, and TikTok.
Applied color grading, transitions, and overlays for polished, engaging output.
Used analytics and A/B testing to increase reach and viewer retention.
Streamlined editing process using Adobe Premiere & CapCut PC for fast, high-quality delivery.
2024 - Present
460K+
Combined Followers Grown on
460K+
Combined Followers Grown on
1B+
Total Views Achieved Across
Personal Projects
1B+
Total Views Achieved Across
Personal Projects
02
Multi-Skilled In 2 Areas
Growth & Strategy | Conent Creation
02
Multi-Skilled In 2 Areas
Growth & Strategy | Conent Creation
{05} — My Journey
Experience
Top Skill
/
01
Social Media Manager & Strategist
Growth Projects:
Scaled 14+ Instagram accounts to 460K+ followers and 1B+ total views
Audience Insights:
Researched trends and algorithm patterns to improve engagement, retention, and organic reach.
Strategy Execution:
Planned, curated, and managed content calendars for consistent cross-platform growth.
Analytics:
Used Meta Business Suite, HypeAuditor, and SocialBlade to track growth and refine strategies.
2022-Present
Visual Identity
/
02
Graphics Design
Brand Assets:
Designed social-first visuals built to capture attention and communicate clearly.
Design Tools:
Used Photoshop for professional high-quality asset creation.
Visual Identity:
Developed cohesive design systems to maintain consistency across all content.
Creative Style:
Balanced brand tone, typography, and layout to deliver clear, appealing visuals.
2023 - Present
Content Editing
/
03
Video Editing
Content Editing:
Edited 200+ short-form videos optimized for Reels & Shorts
Performance:
Used analytics and A/B testing to increase reach and viewer retention.
Editing Technique:
Applied color grading, transitions, and overlays for polished, engaging output.
Tools:
Streamlined editing process using Adobe Premiere & CapCut PC for fast, high-quality delivery.
2024 - Present
460K+
Combined Followers Grown on
1B+
Total Views Achieved Across
Personal Projects
02
Multi-Skilled In 2 Areas
Growth & Strategy | Content Creation