Loom Digital™
Loom Digital™
Digital marketing agency · Est. 2009 · Bristol, UK
Concept Project
Concept Project
OVERVIEW
OVERVIEW
Helping a 15-year-old agency finally practice what it preaches on social media
Helping a 15-year-old agency finally practice what it preaches on social media
Helping a 15-year-old agency finally practice what it preaches on social media
Loom Digital is a Certified B Corp, people-led performance agency based in Bristol UK, with 15 years of client results, national awards, and a 9/10 Drum score. Yet their Instagram has 909 followers after 833 posts. This concept turns their proven expertise and authentic culture into a social presence that actually reflects who they are.
Loom Digital is a Certified B Corp, people-led performance agency based in Bristol UK, with 15 years of client results, national awards, and a 9/10 Drum score. Yet their Instagram has 909 followers after 833 posts. This concept turns their proven expertise and authentic culture into a social presence that actually reflects who they are.
PLATFORMS
PLATFORMS
Instagram · Facebook · LinkedIn
FOCUS
FOCUS
Thought leadership · Culture · Client trust
Engagement
Community
Brand trust
01 — BRAND AUDIT
01 — BRAND AUDIT
833 posts, 909 followers - the most ironic gap in marketing
833 posts, 909 followers - the most ironic gap in marketing
833 posts, 909 followers - the most ironic gap in marketing
A digital marketing agency with a decade-and-a-half of results, award wins, and B Corp certification should have a social following that reflects that authority. Right now, their Instagram engagement doesn't match their industry reputation at all.
A digital marketing agency with a decade-and-a-half of results, award wins, and B Corp certification should have a social following that reflects that authority. Right now, their Instagram engagement doesn't match their industry reputation at all.
CURRENT GAPS
CURRENT GAPS
909 followers despite 833 posts
909 followers despite 833 posts
No consistent content strategy
No consistent content strategy
Culture & team story undershared
Culture & team story undershared
Culture & team story undershared
Awards & results not leveraged socially
Awards & results not leveraged socially
Awards & results not leveraged socially
OPPORTUNITIES
OPPORTUNITIES
15 years of proven client results
15 years of proven client results
Flat team structure - authentic culture angle
Flat team structure - authentic culture angle
B Corp values resonate with modern buyers
B Corp values resonate with modern buyers
B Corp values resonate with modern buyers
Nikki's founder story is highly compelling
Nikki's founder story is highly compelling
Nikki's founder story is highly compelling
02 — TARGET AUDIENCE
02 — TARGET AUDIENCE
Who this strategy is built to reach
Who this strategy is built to reach
Who this strategy is built to reach
PRIMARY
PRIMARY
SME owners and marketing leads aged 30–50 across the UK who are overwhelmed by digital marketing and need a trusted, senior-led agency they can rely on long term.
SME owners and marketing leads aged 30–50 across the UK who are overwhelmed by digital marketing and need a trusted, senior-led agency they can rely on long term.
SECONDARY
SECONDARY
Marketing talent and future team members people who value a people-first, B Corp agency culture and want to work somewhere that genuinely invests in them.
Marketing talent and future team members people who value a people-first, B Corp agency culture and want to work somewhere that genuinely invests in them.
03 — BRAND VOICE & TONE
03 — BRAND VOICE & TONE
How Loom Digital should sound
How Loom Digital should sound
How Loom Digital should sound
Clear
Warm
Expert
Expert
Human
Human
Purposeful
Approchable
Direct
Direct
Example caption tone:
Example caption tone:
Digital marketing doesn't have to feel complicated. We've been doing this since 2009 - and the best results we've ever delivered came from keeping things simple, strategic, and genuinely collaborative.
Digital marketing doesn't have to feel complicated. We've been doing this since 2009 - and the best results we've ever delivered came from keeping things simple, strategic, and genuinely collaborative.
04 — CONTENT PILLARS
04 — CONTENT PILLARS
Four themes that anchor every post
Four themes that anchor every post
Four themes that anchor every post
01
Expert insights
01
Expert insights
Loom has 15 years of performance marketing knowledge. This pillar turns that expertise into digestible, shareable content that positions them as the go-to authority in their space.
Loom has 15 years of performance marketing knowledge. This pillar turns that expertise into digestible, shareable content that positions them as the go-to authority in their space.
02
Culture & team
02
Culture & team
Loom's flat structure, pod model, and people-first ethos is genuinely rare. This pillar shares that world — because clients and talent both want to know who they're really working with.
Loom's flat structure, pod model, and people-first ethos is genuinely rare. This pillar shares that world — because clients and talent both want to know who they're really working with.
03
Client wins & results
03
Client wins & results
With an 88% retention rate and £5m+ in client sales, the proof is already there. This pillar turns real results into social proof that speaks louder than any pitch deck.
With an 88% retention rate and £5m+ in client sales, the proof is already there. This pillar turns real results into social proof that speaks louder than any pitch deck.
04
Purpose & B Corp values
04
Purpose & B Corp values
Being a Certified B Corp isn't just a badge — it's a differentiator. This pillar connects Loom's ethical business practices to the values of the clients and talent they want to attract.
Being a Certified B Corp isn't just a badge — it's a differentiator. This pillar connects Loom's ethical business practices to the values of the clients and talent they want to attract.
05 — PLATFORM BREAKDOWN
05 — PLATFORM BREAKDOWN
One brand, three distinct approaches
One brand, three distinct approaches
One brand, three distinct approaches
Culture-first content - team moments, behind-the-scenes at Temple Studios, quick tips. 4x per week + Stories.
Culture-first content - team moments, behind-the-scenes at Temple Studios, quick tips. 4x per week + Stories.
Culture-first content - team moments, behind-the-scenes at Temple Studios, quick tips. 4x per week + Stories.
Community engagement, event sharing, and longer-form insights for local Bristol business audience. 3x per week.
Community engagement, event sharing, and longer-form insights for local Bristol business audience. 3x per week.
Community engagement, event sharing, and longer-form insights for local Bristol business audience. 3x per week.
The highest priority platform. Founder-led thought leadership from Nikki, client results, and industry expertise. 4x per week.
The highest priority platform. Founder-led thought leadership from Nikki, client results, and industry expertise. 4x per week.
The highest priority platform. Founder-led thought leadership from Nikki, client results, and industry expertise. 4x per week.
06 — FEED DESIGN
06 — FEED DESIGN
Visual identity before & after
Visual identity before & after
Visual identity before & after
Before — inconsistent, no clear visual theme
Before — inconsistent, no clear visual theme
After — clean lavender palette, editorial feel
After — clean lavender palette, editorial feel
